Optimization tests
Treatments of the default page, tested against it on part of the traffic.
An optimization test shows treatments of the default page to part of the App Store's visitors and reports which converts better. Each treatment is a page of its own screens, and can test an alternate app icon, one that ships in the app's binary, by its name in the asset catalog.
Treatments with the same experiment name are tested together, up to three per test. App Store Connect runs a test only for an app that is live.
{
"id": "calm-first",
"kind": "ppo",
"name": "Calm first",
"experiment": "October",
"screens": ["voice", "hero", "lock"]
}The tool uploads a treatment as a draft; starting the test stays a click in App Store Connect.